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Beyonce is making history again with her surprise new release

Written by on December 17, 2013

sh_23_article-small_36752Beyonce’s surprise self-titled album is all but guaranteed a No. 1 debut on the Billboard 200 chart this week.

Industry sources suggest its sales have grown to over 550,000 in the U.S. through Saturday night. The album may sell 600,000 by the end of the tracking week on Sunday, Dec. 15.

What makes this historic is that Beyonce is showing the music industry that she may not need a record company to promote the release of an album and to actually distribute it.  She is also making a statement that she does not need to spend the overhead of actually printing and packaging the CD/album plus the other distribution and retailing costs associated with the release of a new project.

Beyonce is becoming more than just a phenomenal businesswoman…..she’s becoming a phenomenal business model.  I am the artist…I am the record company…I am the retailer!

The album came out — without any pre-release announcement — in the iTunes Store at midnight EST on Friday morning, Dec. 13. None of its songs are available a la carte (which is likely helping encourage full album purchases). The 14-song set is selling for $15.99 and additionally comes with 18 music videos. 14 of those are for each of the album’s songs.
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“Beyonce” could sell over 600,000 by the end of the tracking week on Sunday, Dec. 15. That’s a remarkable figure for an album with less than four days of availability. All of her previous albums were released on a Tuesday, the traditional day when albums are released each week. Thus, a Tuesday release would receive six days of sales in their debut week. But, since “Beyonce” dropped at midnight on a Friday, its sales are more staggering, since they are just from a little more than three days.

“Beyonce” will also give the entertainer her fifth consecutive No. 1 debut on the Billboard 200 — her entirety of solo album releases.

And, “Beyonce” could notch the diva’s largest debut ever. Her current largest week was set in 2006, when her second album, “B’Day,” bowed at No. 1 with 541,000 according to SoundScan.

“Beyonce” is already set to become the biggest debuting album by a female artist since Taylor Swift sold an astounding 1.2 million copies of “Red” in the week corresponding to Billboard 200 chart dated Nov 10, 2012.


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